In this week’s EAOC meeting, we were inspired and motivated by hearing Greg Parker’s story, from the HazMat company HCI Environmental.
After seeing competitors advertising decontamination and cleanup efforts wearing Personal Protective Equipment INCORRECTLY, Greg decided to change his company’s focus from providing HazMat cleanup to providing decontamination services, and completely FLIP his company’s marketing efforts to target businesses affected by confirmed or even SUSPECTED cases of COVID-19.
In turn, he expanded his demographic by seeking out companies for decontamination services that he would NEVER have contacted in the past, for his usual HazMat cleanup projects.
Due to this reinvention of targeting efforts, Greg has surprisingly acquired a few long-term clients for his usual HazMat services, who he wouldn’t have even thought to reach out to before. He is now providing exclusive HazMat services for an entire police department, which is a huge account to sign, and is all thanks to the flip in marketing efforts.
It was encouraging to hear Greg’s story this week, and to find out how one local business owner is finding success during uncertain times, by reinventing his business strategy to RESPOND to the crisis, rather than wait for the storm to pass.
For more information on HCI Environmental, or to decontaminate your office, please contact Greg at www.HCIEnv.com.