In this week’s EAOC meeting, multiple award-winning author and national speaker Stacey Brown Randall Zoomed in, all the way from South Carolina! Stacey showed us the powerful formula to creating long-term business referrals, something that will sustain and even GROW a business during times of uncertainty.
One thing many of us don’t put enough value into is taking care of our referral sources, or those who send us new clients. Since so many of us are finding ourselves with a little extra time these days, the timing has never been better to sit down and identify one’s OWN referral sources. This is the first step in solidifying a continuous, long-term referral stream.
To do this, Stacey recommends digging into the last year’s business data, and identifying which clients were REFERRED, and which were organic. Out of the referred clients, where did the introduction originate? A networking event? An associate? A friend?
Once referral sources have been established, it’s important to make sure that they are being THANKED in a memorable and meaningful way. Take care of the people who take care of your business! Make this first step of Stacey’s formula a HABIT, and watch the transformation begin!
To get the next step in Stacey’s formula, or to learn more about increasing your business referrals, please visit www.StaceyBRandall.com.
• Facebook Group: Referrals Without Asking - www.facebook.com/groups/referralswithoutasking
• Podcast: Roadmap to Grow Your Business (available on all podcast listening apps)
• Book: Generating Business Referrals Without Asking