Christopher Rhodes of RE/MAX Yorba Linda gave a very interesting and informative Classification presentation this week. We learned that inventory is tight. The seller is in control with multiple offers on each home. “The nice stuff goes quickly.”

What I found most interesting was the information about the Millennials (born 80s to early 2000). They are slower to come into the housing market than prior generations. They have more education 1/3 have at least a four year degree (expensive schools means more debt). Many have lived through families losing homes during the crisis. The represent 32% of the home buying market nationally and are looking the purchase as an investment than a place to live for a long time. Many Millennials are getting married later and buying before marriage. They grew up with the internet so they handle the research themselves. They have more information about real estate and any other business than any prior generation.

How a property is positioned online is the key. Photos are very important. With doing their own research online they are not educated on making offers on overpriced homes so they simply discard it. They will wait for price drop instead of negotiating, thinking there are always more listings coming on line.

Days are over for agents showing five homes and asking clients which one they want to buy. What they want in a house:

  • Open Floorplan
  • Low Maintenance
  • Move in Ready (Less interested in project than prior generations and since down payments can be a challenge they have no money for projects. “Connected” work life leads to less ability to spend a weekend on a project.)

Sellers should make inexpensive fixes:

  • Front door hardware
  • New Garage Door
  • Landscape

Things Christopher has learned about Millennials: Every lead is an online lead Much more likely to go with the first provider they speak to because of research Hard to earn trust, but then you have them for life Only 6% of millennials in the US consider online advertising to be credible 95% of the millennials in the US consider friends the most credible source of product information. 


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What People are Saying

In the past 42 years I have received many good leads that have become good clients.  Many of them are still clients of the firm I am with today (This represented 50% of the clients that I merged into the new firm).  I have used many past and current members for a reliable source of good and reputable suppliers for both business and personal needs, including several members that helped me make profitable investments over the years.

Hal Grimshaw, Belden Hiramoto Liu & Co., LLP

I joined EAOC because Phil Kintz asked me. At the time the cost and early meeting time was a concern. The first six months of membership I received and extra $6000 in volume.

Gary Gregg, Creating With Glass

I have been a member for many years in several different classifications. EAOC has always provided me with a steady flow of leads. However the biggest benefit I’ve received has been “outside” of the core purpose of leads. A past member John Valentine, mentioned to me that he had heard about some industrial land for sale in Costa Mesa. I ended up buying it, building a warehouse and running my business at the time (South Coast Stationers) there for about thirty years. It was an excellent investment.

Pete Sloan,

A lead from Past member Bob Hardman eight years ago resulted in $15,000 of business. A lead from Mel Smith eight years ago resulted in $25,000 of business. Benefits of membership include direct business from other members resulting in $10,000 in business and direct business with other members that resulted in excellent service and financial savings.

Carlos Salazar, Salazar Associates

After thirty five years, four children, three dogs and many stories my wife and I felt it was time to refurbish the hose. The now center piece of our house is the new custom cabinets in our kitchen, bath and walk in closet. Phil Kintz Custom Cabinets and Woodworking did nothing short of amazing work. We love our new old home.

Nick Kirkland,  Roger Stone Agency

One of the members invited me to join his poker group. After meeting and getting to know the players, one of them introduced me to their neighbor who hired me to remodel their kitchen. This led to another lead and another kitchen remodel.

Phil Kintz, Knitz Cabinets

Joining EAOC has been a 2 fold blessing. First, it has led to an increase in my business through leads and business conducted directly with other EAOC members. Second and most importantly, is the network of great people and resources that the Association provides. Not only can I count on quality work, great service and superior value, but I also have the pleasure of working with some of the most dedicated professionals in their respective fields.

Mike Banhagel, Lawyers Title

I have built my entire business on leads from the EAOC. I started my association management firm in 1981 with one client EAOC. In the last thirty four years the business has grown to fourteen associations. We employ eleven full time and one part time employee. I can trace ten of my long term clients to referrals from EAOC that brings in over $500,000 annually. The network of present and passed members has had a tremendous impact on my life.

Gayle Stewart, Gayle Stewart Enterprises

EAOC has been a reliable source of steady business for me for about thirty years. Thank You EAOC!

Pete Sloan

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